so, tomorrow is “black tuesday” over at the bruery.

• basically, starting at 4:30, people can line up and buy 3 $30 bottles of black tuesday, an imperial stout that many in line have probably never tasted before.
• this follows the lead of three floyds, whose dark lord stout has been selling one day a year at dark lord day since 2004.
• greatly hyped, dark lord has phenomenal ratings on beeradvocate, and was a “top 10” overall beer there (and may still be), up with another hard to find beer, westvleteren 12.
• this success has spawned imitators who have followed the one-day release idea, such as surly’s darkness day and the aforementioned black tuesday.

I’m a little bummed out about this one-day release idea.  it seems to me to satisfy the collector, the reseller, the fanatic willing to spend the money and/or time to get the rarity, instead of the casual curious homebrewer or beer fan.  I’m not sure how approachable craft beer can be when the “really good stuff” is only available after a 4 hour wait in line or for a wad of cash on ebay.

• speaking of wads of cash, the bruery also just gave notice of their “reserve society,” a tight-knit organization of 400 people who are privy to special beers for the annual cost of $195(!).
• so, tomorrow, some lucky craft beer lovers are gonna walk out of the bruery, a brewery that is barely a year old, with 6 beers, a hoodie, and (3×30 + 195=)  a $285 dent in their wallet.
• shit, I can get an all-grain brew system and enough ingredients to brew a case of imperial stout for that price!
• remember, “it’s not about the beer, its about the beer.”

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